CPR Creative

Resume

Chelsea Pritchard

781-738-4427 | cprcreates@gmail.com | cprcreates.com

Award-winning marketing and sales enablement executive with 16+ years of experience in B2B, B2C, and non-profit marketing for organizations at key transformational points.

Work Experience

CPR Creative
Founder & Chief Creative Officer (2012 - Present)

  • Manage copywriting, editing, concepting, creative direction, brand management, and art direction for a wide portfolio of clients, including fine jewelers, restaurants, luxury private jet partnerships, digital agencies, technology start-ups, and non-profits.

MasonHub
Vice President of Marketing (2022 - 2023)

  • Responsible for all marketing, including digital marketing, events, press and partnerships, creative direction, social media, content, and sales enablement

  • Built and developed all marketing and sales enablement efforts, including reporting and analytics, digital and brand strategy, events, partner marketing and referral program, website and social media, and lead generation and prospecting.

  • Drove acquisition of 23 new clients in 2022

  • Increased Google Ads monthly impressions from >20,000 to over 5 million, CTR by 16%, and clicks by 990%; lowered cost per click by 74%

  • Increased LinkedIn monthly impressions by 357%, clicks by 429%, leads by 120%, and CTR by 16%; lowered cost per lead by 49%

  • Managed branded community of over 5,000 operations executives, including networking dinners, yoga classes, industry events, webinars, roundtables, podcasts, Slack and Discord channels, emails, and social media

  • Solely built and launched new company website

Digital Current
Director of Marketing & Content Strategy (2021 - 2022; company acquired)

  • Responsible for all content strategy and development for clients, including global consulting firms, cannabis and CBD brands, and SaaS supply chain and business management solutions.

  • Oversaw planning and development of sales collateral, campaigns, and prospecting.

  • Select client growth:

    • ○  Improved cannabis client’s organic traffic by 230%, revenue by 165%, and transactions by 123%

    • ○  Improved fireworks’ client revenue by 318% and organic traffic by 19%

    • ○  Improved mint client’s transaction rate by 95% and revenue by 39%

Wolf & Company
Director of Marketing (2018 - 2021)

  • Managed full $5M Marketing and Business Development budget and responsible for driving $1.2M in new business in 2021

  • Managed Sales Enablement Program to create a robust doer-seller model based on the Sandler Method to improve cross-sell/upsell opportunities

  • Lead Marketing Team through 74 campaigns, 908 projects, 4,427 reviews, and 9,005 tasks in 2020

  • Relaunched all brand and marketing efforts, including rebuilding all departmental processes, creative lifecycle, reporting and analytics, digital strategy, websites, and all deliverables; restructured business development processes to drive leads

  • Rebuilt Marketing team from generalists to highly specialized roles, including doubling team size and creating 5-year hiring plan to align with the company’s 5-year company-wide strategic plan

  • Increased LinkedIn impressions by 85%, engagement by 38%, and audience by 135%

  • Oversaw all events, including multi-day national conferences, regional and national tradeshows, in-house roundtables and educational series, and webinars

Emerson Ecologics
Director of Marketing (2017 - 2018)

  • Relaunched Emerson’s Wellevate brand from the ground up, increasing sign ups by 80%, conversions by 110%, and AOV by 120%

  • Increased email open rates by 83% and CTR by 300%

  • Decreased event spend from $230K annually to $78K while maximizing total show appearances, driving on-site signups, and strengthening lead funnel follow up

  • Guided Sales and Customer Service strategies for increasing conversions, building long-term client relationships, improving business development strategies, creating customer-first modeling to improve retention, and increasing internal NPS scores

  • Managed $750K budget and responsible for driving $175M in revenue

Awards & Speaking Engagements

  • InMomentum 2020 – Speaker

  • Allinial Global – Biggest Marketing Win of the Year (2019, 2020) for Wolf & Company

  • The Ad Club of Boston – IHAF In-House Agency Forum Gold (2017) for Combined Jewish Philanthropies

  • Florida Chiropractic Association – Best Booth Display (2017) for Emerson Ecologics

Education

  • The Ad Club + Digitas, Creative Concepts Bootcamp (2012)

  • The George Washington University, Bachelor of the Arts (2007)

Additional Experience

  • CPR Creative – Founder & Chief Creative Officer (2012 - Present)

  • GasBuddy – Senior Brand Marketing Manager (2016 - 2017)

  • Combined Jewish Philanthropies – Senior Copywriter (2014 - 2016)

  • Wayfair – Assistant Manager of Copywriting, Joss & Main (2012 - 2014), Senior Copywriter, Joss & Main (2011 - 2012), Sales Team Lead, Wayfair & AllModern (2010 - 2011)

Skills

Advertising • Adobe Creative Suite • Analytics • B2B • B2C • Backlinking • Brand Management • Branding • Budgeting • Copywriting • Creative Direction • Data Management • Digital Marketing • Events • Event Production • Go-to-Marketing (GTM) Strategy & Planning • Graphic Design • Lead Generation • Management • Marketing • Organic Advertising • P&L • Paid Advertising • Product Marketing • Prospecting • Public Relations (PR) • Sales • Sales Enablement • SEO • SEM • Social Media • Strategy • Trade Shows